What Is A Virtual Marketing Assistant And Why Hire One

So, what is a virtual marketing assistant? And why should you hire one to support your marketing agency (or another type of business, for that matter)? A virtual marketing assistant, put simply, is a remote professional who supports businesses with their marketing efforts. They work remotely – from a home office, for example – and can handle a variety of tasks such as social media management, email marketing, content creation, website management, search engine optimisation (SEO), design (such as Canva), preparing slide decks, analytics, reporting and more.

A day in the life of a remote marketing assistant might look like:

  • Starting the day with some coffee (of course)
  • Arriving at one’s home office
  • Checking emails, managing task requests, dealing with anything that needs urgent attention
  • Task and project management
  • Client reporting, perhaps some Zoom calls with clients
  • Preparing content for social media
  • Creating graphics for use on social media, blog posts, newsletters, etc
  • Researching blog titles
  • Managing content calendars
  • Preparing email newsletters
  • Drafting/scheduling/publishing blog posts
  • Analytics and reporting
  • Hashtag research
  • Preparing research and content for press release submissions
  • Preparing copy
  • Proofreading website/blog content
  • Social media outreach and engagement
  • Creating scripts for video content
  • Repurposing old content
  • and much more…
What Is A Virtual Marketing Assistant And Why Hire One

The tasks a remote marketing assistant does will depend on the type of clients, businesses and industries they are working with. Each business will have its own unique set of processes and requirements, but virtual marketing professionals are used to being adaptable and working flexibly to meet the needs of multiple clients.

Here are some reasons why a business might want to hire a virtual marketing assistant:


Hiring a full-time marketing employee can be expensive. In addition to that, there are other commitments you will face as an employer such as legal responsibilities and equipment. By hiring a virtual marketing assistant instead, you can reduce staffing costs and enjoy the flexibility that outsourcing offers. You’ll also be opening the door to a vast range of talent across the U.K., rather than restricting yourself to hiring (and finding the right person) in your local area. You’ll only pay for the services you need, and you don’t have to worry about providing benefits or paying for office space, and all the other burdens of becoming an employer.


Virtual marketing assistants are trained and experienced professionals who specialise in marketing. They have experience in different areas of marketing and can bring a fresh perspective to your business. Whether you need some assistance with websites, social media management, analytics, preparing slide decks, blog, email newsletters, or another aspect of marketing, you will find a remote assistant who fits the needs of you and your business.


By delegating marketing tasks to a virtual assistant, business owners can focus on other areas of the business. Virtual assistants can handle time-consuming (but necessary) tasks such as social media management, email marketing, and content creation, allowing business owners to focus on more important tasks and on the growth of their business.


Virtual marketing assistants can provide scalable support. As your business grows, you can increase the number of hours or services provided by your virtual assistant. In addition to this, outsourcing makes it very easy for business owners to change assistant, or to stop outsourcing completely. There are no lengthy HR processes to worry about – simply adjust your level of support whenever you need to.


Virtual marketing assistants work remotely, so you don’t have to worry about providing office space or equipment. You can communicate with them via email, phone, WhatsApp, Slack, video conferencing… whatever works for you! This provides flexibility for both you and your assistant.

In summary, a virtual marketing assistant can help businesses save time, money, and resources while providing expertise and flexibility. They are a valuable asset for businesses of all sizes and can help with a vast range of marketing tasks.

Want to see some real-life examples of how virtual marketing assistants have supported businesses like yours in the U.K.? See our success stories page.

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