Updated: 14/04/2023
Here we take a look at some free content curation tools for finding content ideas for your website and social media channels.
Content is one of the most important aspects of your website and social media strategy. Without good-quality content, your online presence is almost dormant. Search engines crawl the web for quality, relevant content and rank websites accordingly in their search results. When it comes to SEO, there are other factors taken into account too of course, but publishing consistent, high quality and in-demand content will surely help you get to the top of search engine results and on social media discovery pages.
These free discovery tools are great for finding content ideas, curated content, what’s trending, and ideas for your blog topics.
People Also Ask (from Google)
Google’s People Also Ask is a feature that provides the user with additional questions commonly searched for on the web that are related to the user’s search query. It is a useful tool to discover what people are commonly searching for on Google, which might help to give you ideas and inspiration for blog and content pieces.
Google News
Finding good content ideas is about learning what people are searching for online, and Google News is a great place to start. Using the search feature, search for your industry or topic on Google News and begin browsing for content ideas and inspiration.
Answer The Public
Answer The Public can be used to add insight, validation and creativity to your marketing and PR strategies. It uncovers the questions people are actively searching for so that you can provide your consumers with the answers they want.
Google Trends
Google Trends helps you to improve your keyword optimisation for your content marketing strategy. This is a fantastic tool by Google for keyword research, content strategy and improving SEO.
Answer Socrates
Answer Socrates is another powerful tool for finding out exactly what people are asking on the web. By learning what people want, you can target your consumers and provide them with the answers they need. It will also help to give you great ideas for your email campaigns, blog articles, social media posts, and more.
Do you use any of these for your content ideas? If you’re not already using these fantastic free tools, you should be thinking about starting to!
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