Marketing

Are you wondering how to get featured on the Instagram Explore page? Following the recent Instagram updates and the changes to its algorithm, discovery is now at an all-time high! Previously, Instagram users would only be able to discover content that had been tagged with the keyword they were searching for, or that had the keyword in a user’s profile name or bio. Whereas now, Instagram is featuring content which has that keyword in the caption or alt text. In addition to this, using the in-app features that Instagram are pushing will increase your chances of getting featured. For example, when Instagram rolled out Reels to all accounts in 2020, users who jumped on the bandwagon when Reels was very new vastly increased their chances of being featured on the Instagram Explore page. When creating content on your grid, Stories, Reels, or IGTV, here are a few key things you can do to ensure that you give yourself the best chance of being featured on the Explore page… What To Do To Get Featured On The Instagram Explore Page When creating content on your grid, Stories, Reels, or IGTV, here are a few key things you can do to ensure that you give yourself the best chance of being featured on the Explore page: Add a Location Add Hashtags Understand Best Times to Post Consistently Create Quality Content Prioritize Video Content Optimize Your Bio With Hashtags & Keywords Follow & Engage With Similar Brands

When it comes to Instagram marketing, there’s a lot of choice. And for those who are relatively new to social media and the ever-evolving Instagram platform, it can often get quite confusing! You might have noticed the rise of video-centric features across social media platforms, and Instagram has certainly been working on these features. Let’s take a look at the key differences between IGTV and Instagram Reels, and the benefits of each… INSTAGRAM TV (IGTV) You could almost call IGTV the ‘YouTube’ of the Instagram platform. Although it isn’t a direct competitor to YouTube, it can certainly be considered a valid video platform in its own right. With IGTV, Instagram users can upload their pre-recorded, high-quality videos straight to Instagram. They have the option to preview the video in their main profile grid or not, and there is also the option to upload Instagram Live videos straight to IGTV once the live recording has finished. One key difference previously was the orientation – although you can upload both portrait and landscape videos ot IGTV, portrait tends to be the preferred option on IGTV. Having said that, with the recent introduction of YouTube Shorts, portrait videos are becoming popular on YouTube too. What are the benefits of IGTV? With IGTV’s long-form video content you can deliver more content and value to your audience. Make the most of your IGTV videos by posting a preview to your feed which can also be shared to your stories. Group your videos together with the IGTV series feature. IGTV has a standalone app separate from the main Instagram app, allowing users to watch, engage and create. INSTAGRAM REELS With the growing success of TikTok and the increasing popularity of video-centric content, it’s hardly a surpise that Instagram rolled out a short-format video feature! With Instagram Reels, users can upload short videos up to 30 seconds in length. This video feature is popular for content such as tips, entertaining content, behind-the-scenes footage, and brand promotions. Instagram has been pushing Reels since its launch, and users have been taking advantage of the increased visibility and reach by using the feature. Likewise, many businesses have been taking advantage of the feature. What are the benefits of Instagram Reels? Benefit from increased reach and visibility since Instagram are pushing the feature. Quality short-form video content can help to increase engagement. Add original audio or music from the Instagram library. Use the AR effect gallery to add filters. Adjust the speed of each clip. Combine multiple video clips.

When it comes to social media, follower count is not everything, and there is much more to be considered (such as engagement, post saves, reach – the list goes on!). However, percentages can be a good way to calculate growth instead of just focusing on the raw numbers. So, if you’re wondering, here’s how to calculate follower growth rate… When it comes to the metrics, we’d suggest tracking the percentage growth, instead of the number of followers gained or lost. What is growth rate? The follower growth rate is a percentage that measures the speed at which your social account is increasing (or decreasing) based on the number of current followers relative to your previous follower count. Let’s take a look at an example… Your social media account is relatively new but has grown quite quickly in recent weeks. You have less followers than your competitor, but you want to do a comparison. After checking the analytics you find that your growth rate is much higher than theirs because you are gaining traction much faster than they are. How to Calculate Follower Growth Rate To calculate follower growth rate: Follower Growth Rate = New Followers / Starting Follower Count x 100%