Brand and Website Overhaul for Human Catalyst

We helped Caroline Dove create a brand identity that communicates the incredible work she does guiding leaders to bring their uniqueness to life in an inclusive way.

Meet Caroline

Meet Caroline Dove, a leadership coach with a wealth of experience supporting professional leaders who face neurodiversity. Caroline is the Founder of Human Catalyst, a brand we helped her to create.

Introducing Human Catalyst

Caroline Dove facilitates leadership and coaching for complex organisations and individuals. She is passionate about person-centered coaching to improve clarity and support people through the challenges of thriving and having an impact.

She has had over 30 years working in or with complex, large organisations spanning investment banking, the health sector, FMGC, and many other work environments, and knows the volatile, complex nature of work extremely well.

She wanted a new brand and website that reflects her work coaching and consulting with leaders in organisations of all shapes and sizes, and her strong interest in supporting neurodiverse professionals and leaders.

The challenge

Caroline initially approached us for help with a new logo and website, as well as getting to grips with social media. Her old logo was outdated and one-dimensional, and Caroline wanted a logo that communicates the coaching she does with neurodiverse leaders and other corporate professionals.

Her website also needed a refresh. It was difficult to navigate and tricky to manage in the back end. Caroline wanted a brand-new website that would entice visitors and communicate to them what she does.

The solution

We designed a new logo, which conveys the work she does with professional leaders who face neurodiversity.

We developed a set of brand guidelines including a new colour palette and font combinations, followed by designing and building a new WordPress website.

Cost-effective web hosting

In addition to her brand-new website, we also supported Caroline in setting up her new domain name and web hosting, beating the cost of her previous web hosting.

Caroline needed advice and support regarding the type of web hosting product that best suited her needs, and so we worked with her to find the best possible hosting and a competitve rate.

Lead magnets and Facebook ads

We supported Caroline with setting up click funnels, targeted Facebook ads, and the set up of her social media pages, including asset creation.

We were also on hand to provide Caroline with remote IT support as and when she needed it, which was particularly helpful when Caroline needed to make the move over to her new email address.

The result

Caroline now has a brand identity complete with brand guidelines, a brand-new logo and website, and ready-to-use social media assets for her Facebook and LinkedIn pages. Since this project, we have continued to support Caroline with website updates and maintenance, and with marketing support.

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